之前看YouTube時,
就想說不知道Google何時會把它加入到自家分析的體系裡,
但Google是一家以速度跟效率見長的公司,
果然很快就推出YouTube影音閱覽分析工具。

現在網路影音節目、影音廣告越來越受到歡迎,
Google這次推出的YouTube Insight 的影音瀏覽分析工具,
計畫提供給一般用戶與商業用戶使用。

Google做什麼事都是有目的的,
YouTube Insight 可以顯示觀賞者所在的地理位置,
以及每支影片每天被觀賞的次數、頻率、流量與人氣等相關資訊。

希望這個分析工具,
可以讓我們更了解使用者的閱覽行為相關需求,
並加速影音廣告的商業化營運。

說不定,
以後就有更精準的網路收聽率調查了!



以下是Google發表的訊息:

YouTube Reveals Video Analytics Tool for All Users

Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who's watching this? Where do viewers come from? How did they find my video?

Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.

How does this help you? Well, using these metrics, you can increase your videos' view counts and improve your popularity on the site. For instance, you might learn that your videos are most popular on Wednesdays, that you have a huge following in Spain, or that new videos that play off previous content become more popular more quickly. With this information, you can concentrate on creating compelling new content that appeals to your target audiences, and post these videos on days you know these viewers are on the site. (Maybe even post your next video in Spanish?) And for those of you who are also partners, the more popular a video is, the more advertising revenue it can generate.

We'll be making new features and additional information available fairly quickly -- like a specific breakdown of how viewers discovered the video -- so keep an eye out as we roll out new features. As for now, you can find currently available metrics by clicking under the "About this Video" button under "My account > Videos, Favorites, Playlists > Manage my Videos."

The YouTube Team

http://www.youtube.com/blog?entry=IRJjhiDz6RU

    全站熱搜

    advertisement42 發表在 痞客邦 留言(0) 人氣()